Roll Into Summer

2022

CORE CONCEPT

Roll Into Summer: Empowering up-and coming artists, tapping into subculture and crafting a true centerpiece for the new mobility portfolio.

Roll Into Summer: Empowering up-and coming artists, tapping into subculture and crafting a true centerpiece for the new mobility portfolio.

Multi-Channel Awareness Campaign

Live Exectuion

Content Production

Creative Concept

Roll Into Summer

Project Overview

Project Overview

Concept

In May 2022, we were extremely spontaneously commissioned to conceptualise and implement a local awareness campaign for FREE NOW and their New Mobility offer in Hamburg. Roll into Summer was born! With Barcelona-based and internationally acting artist Emily Eldridge, we developed two murals and a corresponding visual language for the campaign, which our creative department transformed into all channels – still & moving.

Execution

Outcome

ROLL INTO SUMMER

The Centerpiece

Check out Nina Hepburn's DJ set in the back of a driving taxi in full length!

© 2026 OF LIKE MIND GmbH


OF LIKE MIND GmbH

Brook 5

20457 Hamburg


+49 40 468 954 98

office@oflikemind.agency

↗︎ Less Important Links


Instagram

LinkedIn

© 2026 OF LIKE MIND GmbH


OF LIKE MIND GmbH

Brook 5

20457 Hamburg


+49 40 468 954 98

office@oflikemind.agency

↗︎ Less Important Links


Instagram

LinkedIn

© 2026 OF LIKE MIND GmbH


OF LIKE MIND GmbH

Brook 5

20457 Hamburg


+49 40 468 954 98

office@oflikemind.agency

↗︎ Less Important Links


Instagram

LinkedIn