Multi-Channel Awareness Campaign
Live Exectuion
Content Production
Creative Concept
SOUNDBOKS’ roots are on the festival ground. That’s were we truly needed to go. With the core markets being Germany, the Netherlands and Norway, we set out to draft an international awareness masterpiece and created the ultimate festival experience: SOUND:KAMP
The campaign was supported by a highly efficient media mix, focusing on TikTok and Instagram. We got the word out through social media creators, ran exciting SOUNDBOKS raffles, had featured articles in popular electronic music scene magazines, and shared all the info on the SOUND:KAMP landingpage. Plus, we hit the streets with wild posters and ads to spread the word even further.
13M+ Social Impressions
6M+ Views on TikTok
+11K Social Followwers
The campaign was supported by a highly efficient media mix, focusing on TikTok and Instagram. We got the word out through social media creators, ran exciting SOUNDBOKS raffles, had featured articles in popular electronic music scene magazines, and shared all the info on the SOUND:KAMP landingpage. Plus, we hit the streets with wild posters and ads to spread the word even further.
