[UNMUTE:ART] was our campaign for the opening of the new flagship store of our client HiFi Klubben (premium hi–fi, audio and TV equipment) in Berlin Mitte. With a tight budget, we were briefed to create an authentic campaign for the location – at the same time drawing attention to the opening and supporting artists as part of the pandemic. On board to fund the campaign was SOUNDBOKS – a manufacturer of high–performance Bluetooth speakers with a focus on lifestyle.